ADN@+ was launched on the 12th of February, 2020, and 3 years later, this is the result of our work:
HOW WE STARTED IN 2020?
Our goal is still the same: give life to Red Santa Cruz (Impact Investment) and create a space where we could have, together, a number of 100 leaders from Lat-Am/UK-Global countries.
Our first 3 months of 2020 were planned for 1) program the site in January, 2) launch it by mid-February, and measure our reach to our specific (pre-existing) audience of 100 to 150 selected members of our global network as Hexagon Group Lat-Am/UK-Global:
OUR GOAL IS STILL THE SAME:
The goal was to have success in reaching 100+ users in Ecuador and 100+ users in Chile, basically, in order to create the critical mass for not becoming a "ghetto":
We confronted three problems as Hexagon Group Lat-Am/UK-Global:
1) The social uprisings occurred in October 2019, in our historical base in Ecuador, that expelled impact investors out of interest in investing in Quito, Guayaquil, or any other city or province of Ecuador.
2) The social awakenings in our continental new base in Chile, that expelled impact investors out of Latin America, creating the "Titanic" vision over the sub-continent (any country where you would like to get refuge, would be like a room in the Titanic: water would reach you anywhere... You could run from the water, but you could not hide from it).
3) By the end of 2019, we had learned about a virus called COVID-19, which would probably become a pandemic, and would inhibit the possibility of flying anywhere in the World; therefore, our only way out was to fully digitalize our business, in order to create an audience, and do business using technology, as we had planned since 2012-2013, while evaluating the first decade of Hexagon Consultants in 2014, planning for a digital and CSPInc.Tech Hexagon Group for 2024:
PROBLEMS AND SOLUTIONS:
By 2022, we had to add 2 more problems:
4) We supposed the pandemic was about to end either during that year, but early in that year, we learned that it would endure until 2023. (Some weeks ago, we learned that it would last at least until 2024 when we would have finished our 2nd Decade).
5) Russia invaded Ukraine.
ACTUAL DATA:
Three years later from mid-February 2020, that is how we look:
And this is our adoption curve:
NEXT STEPS:
We will continue this work at least until September 11, 2023, and for sure, until June 2024, when we will have 20 years as Hexagon Group Lat-Am/UK-Global.
Our plans for 2024-2034 are related to FinTech and Phi-Pact InvesTech.
Cheers!
Roberto F. Salazar-Córdova
CEO, HEXAGON GROUP
LAT-AM/UK-GLOBAL
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